Asaf has been working as a strength and conditioning coach in various sports since 2005. He has an M.Sc. in Strength and Conditioning from Middlesex University as well as a B.Sc. in Sport Science. Since 2003, Asaf has also been practicing and coaching martial arts, specialising in fighting and self defence. On top of that, he serves as strength and conditioning coach for the UK Elite Brazilian Jiu Jitsu squad. Throughout his career, Asaf has continuously helped clients reach their goals and achieve results they were not aware they could.