Why James? He's been a personal trainer and strength coach for eight years and helped so many different types of trainees make lasting changes to their physiques. His goal is to teach his clients the 'why' and not just the 'what' or 'how' of exercise. The 'why' is the part that most do not understand. He has countless success stories with body transformations, and even advanced athletes and fitness competitors also entrust him to take their physiques to the next stage. With knowledge and experience comes great power.