Ok imagine this. It’s 2003, there is only one style of gym. A one size fits all kinda gym. OK for everyone kinda
gym. ‘It's fine I guess’ kinda gym.
When uninspiring becomes normal, there is a problem. There was only one option.
Apple was born in a garage, we were born in a car park in the heart of the West End. We replaced cars, bikes and vans with nightly resident DJs, neon lights and dancers.
We reset the industry.
It was easy to say, there was no other fitness space like this. Exercise blended perfectly with pleasure. You could be anyone you wanted to be. Be any shape you happened to be. It was just pure freedom to play and train in a way never seen before. It was simply just, serious fun.
Fast forward to now and we're home to the most unique and diverse classes in London. Olympic sized boxing rings, combat cages, world-class free weights sections, live DJs and larger-than-life personal trainers.
Join us, and see for yourself - the last thing we will ever be is boring.
It was like no other gym in town. You could be anyone you wanted to be. Be any shape you happened to be. And be a man, woman or completely undecided. We didn't care. If you were serious about working out and having a laugh we were happy to accommodate. There were no disapproving glances, rolled eyeballs, tutts, sighs or potted palms round our place!
Just pure, unadulterated serious fun.
Skip forwards a couple of decades and there's a Gymbox in nearly every part of London. Every one is home to the most unique and diverse classes in London, Olympic sized boxing rings, combat cages, world-class free weights sections, live DJs and larger-than-life personal trainers.
And just like our first born, each and every one of them is completely and utterly unique, not a step-and-repeat clone of the last.